At the same time, you’d (hopefully) realize that your choice of wallpaper is probably more interesting to you than it is to them. If you redecorated your entire house, you’d probably be pretty excited to show off the result to your friends. Dropbox makes it easy to focus on the most impactful product improvements When designing your in-app messaging and announcements, it’s important to consider the relationship your users may already have with your product. New and returning users need different levels of guidance at different moments in their experience, and features that experienced users find exciting might be too much to for new users to take in. This walkthrough feels thorough, but not dragged out. This feature announcement was targeted to returning GoToWebinar users who already know their way around the app and probably don’t need too much hand-holding. To announce their new Transcripts feature, GoToWebinar used Appcues to create an animated slideout that briefly describes the feature and invites users to see how it works. This means that new features or functionalities have the potential to go unnoticed if they aren’t easy to see and discover within the main dashboard (even-perhaps especially-for the most experienced users who have already built habits around the product). GoToWebinar, a webinar and online conference software, offers a wide range of features.
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A big part of this involves continuously iterating on your product and features-but it’s equally important to show your users how to use the features you’ve already got. To become a regular user and eventual champion, you need to help users discover deeper and ongoing value with your product. But getting users to achieve activation is only the beginning. GoToWebinar walks users through a new feature step by stepĪ user’s first aha moment kicks off a journey toward becoming a loyal customer and brand advocate down the road. Utilize personalization to build familiarity and encourage a sense of ownership that will lead to greater exploration and user engagement. To do that, they use a banner to invite users to answer a few questions. The greeting is based on the time of day in user’s time zone.įrom here, Mailchimp wants to customize this first experience with personalized marketing recommendations. Large text welcomes the user, calling her by name. Mailchimp's welcome page following sign-up is a masterful example. It's a great user onboarding tactic, but can also be used at any stage of the user lifecycle to help users engage more deeply with your product.
Even the simplest personalization can mean the difference between chaos and calm.
Mailchimp nudges users to take action with personalized messagesĪmid crowds of confused travelers at the airport, a woman bee-lines for a sign displaying her name. In this article, we'll explore how 10 popular apps have designed, positioned, and personalized their messages in ways that build deep, lasting engagement throughout the user journey. The key to motivating users to take meaningful actions over and over again? Well-crafted in-app messages that inform, guide, and delight users from their first onboarding experience to their 100th login.Ī good in-app message can help turn simple actions into pivotal aha moments.
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Apps often have to ask for a lot- fill out this form, enable this integration, keep up with these updates-before users can benefit from the product’s full value.Īfter a while, necessary actions can start to feel like chores.
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